by Jim Chism | Jan 26, 2015 | Blogging, Blogs, Uncategorized
Benefits Of Computer Antivirus Software and Malware
Installing a computer antivirus like AVG and malware program on your personal computer is vital. It’s really a life-saver for your machine and can protect your important data and files. Therefore, you must make antivirus your priority in relation to maintaining the integrity of programs installed on your pc as well as your vital data. These programs take minimal disk space and computer resources and are best for all those who’re trying to find approaches to increase my computer. (more…)
by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Uncategorized
Twitter, if utilized properly, can be one of the most powerful free marketing platforms out there. Once you know how to optimize your tweets, you’ll reach a broader audience and enjoy deeper engagement. From there, you can develop a relationship with your most passionate fans and confidently build your brand.
The Importance of Tweet Optimization
Twitter only gives you 140 characters to work with, so you’d better know what to do with them. Having a tweet blueprint handy can mean the difference between snagging dozens of followers a day and completely losing the interest of your audience.
With so many marketers bombarding your prospects with commercial tweets each day, you have to stand out to get noticed. Users will notice your conscientious tweeting, and they’ll follow you happily. (more…)
by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Uncategorized
Gmail is the email client of choice for a good chunk of users, and the changes they make affect marketers everywhere.
It’s important that you stay abreast of these changes as they occur, as they can have a direct impact on your open rates. Gmail Tabs is a feature that Gmail is still adjusting, and the latest tweak could offer you an advantage over other marketers if you prepare for it now.
Gmail
Gmail’s claim to fame is its simple user interface, its impressive search feature, its aggressive spam filtering, and the ease at which users can create automatic mail filters.
Gmail’s creator, Paul Buchheit, however, states that they were by no means certain that Gmail would ever find popularity. Buchheit recounts the dogged determination that was required to take Gmail from a niche product used mainly by Silicon Valley insiders to an email service for the masses. In fact, according to Buchheit, the first time the product received more positive feedback than negative was in its semi-private beta in 2004. (more…)
by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Uncategorized
Your subject line is one of the most important aspects of your email campaign. In fact, it can singlehandedly determine success or failure. Taking the time to learn how to write an effective subject line will pay dividends down the line.
Summarizing your email isn’t easy, thoughy, and you don’t have much space in which to do it. Knowing which words to avoid and which to use in their place can make all the difference.
Here are 3 main things to keep in mind when writing an email subject line:
1) The Email’s Purpose
Technically, the subject line summarizes your email’s content and tells the reader why you’re contacting them. Practically, it’s your chance to pitch your offer to the consumer.
In the majority of cases, the subject line is what your prospects will look at to decide whether or not to read your message in the first place. It can often be very vague and mysterious, like “bad news”…telling them just enough to excite them and make them want to know what it could possibly be about. (more…)
by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Uncategorized
Email marketing etiquette is barely touched upon in most Internet marketing courses, and yet it can have a profound effect on your marketing success. Good etiquette will let your subscribers know that you value their time and respect them as individuals.
There are a few principles that are especially critical, and skipping those can result in a dwindling list.
The CAN-SPAM Act
The CAN-SPAM Act was created in 2003 in response to complaints from consumers about unwanted commercial email. The law sets forth clear guidelines that marketers must follow at all times, and reviewing its statutes can save you headaches down the line.
While some of these guidelines can seem a bit limiting, following them is essential—and not just because the law requires it. In the early 2000s, web users were excited by the prospect of shopping online.
These days, however, the average surfer purchases something from Amazon a couple of times a month and has several online subscriptions. Shopping online is old hat. (more…)
by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Uncategorized
One of the great things about marketing your goods and services online is discovering that your website and what it offers is capable of attracting raving fans. Not just customers, but the kind of rabid fans that we usually associate with sports teams and movie stars.
It’s no longer uncommon for commercial websites to attract thousands of visitors per day—many of whom return to visit again and again. These are the loyal fans that, if handled correctly, can become the most consistent revenue source for you.
Cultivating Fans
A fan is someone different from the many casual visitors every website receives. Fans are the people who genuinely like whatever it is that you do and want to tell others about you. They will think of you first when they’re making a purchase related to what you offer. (more…)
