One of the great things about marketing your goods and services online is discovering that your website and what it offers is capable of attracting raving fans. Not just customers, but the kind of rabid fans that we usually associate with sports teams and movie stars.
It’s no longer uncommon for commercial websites to attract thousands of visitors per day—many of whom return to visit again and again. These are the loyal fans that, if handled correctly, can become the most consistent revenue source for you.
Cultivating Fans
A fan is someone different from the many casual visitors every website receives. Fans are the people who genuinely like whatever it is that you do and want to tell others about you. They will think of you first when they’re making a purchase related to what you offer.
Such fans, however, do not come by accident; nor do they stay if mishandled. Fans must be cultivated, which means you must cater to them in certain ways. That requires the personalizing of their experience on your website by such things as email newsletters, special offers for repeat customers, and the close monitoring of the statistics revealing exactly who your fans are.
In other words, it’s up to you to provide them with a ay to be fans and express their follwership with action.
Learning From Fans
Your fans can teach you a lot about your business. They can tell you which qualities of what you sell are attractive to them and what they would like you to do more of. Fans can show you the subtle flaws in your product or service that other, more casual customers might overlook or not care enough to mention.
In that way, the fans can show you the path to excellence. However, you must communicate with them and study their behavior. That means when you look at your traffic statistics and you see that someone is coming to your site repeatedly and staying for a longer than average (such as the same guy commenting on most of your blog posts), then those are the people you want to find out more about.
Reading the Stats
The depth and quality of the statistics you are getting about your web traffic will vary based on a range of factors. Yet, there are tell-tale signs of fan activity you should always be aware of. The easiest to identify is the return customer, since people seldom buy again from someone whose product or service they didn’t like the first time around.
Try coming up with a customer satisfaction survey you can send to your return customers, along with a little freebie or discount on their next purchase (provided they fill it out). You could also have a few promotional items for the fans to buy, like t-shirts. These also make good freebies or bonuses to reward your most devoted fans with when they make their future purchases and they solidify their connection to your brand.
If you are unsure of how to further expand your fan base or are having trouble finding high-quality leads and web traffic, consider my done-for-you lead generation system as a way to avoid a lot of hassle and make more money online, no matter how limited your computer skills may be.
