by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Uncategorized
One of the things we are constantly told about the advantages of marketing goods and services on the internet is the fact that the internet allows you to reach people worldwide.
If you have a website, then any person on the planet who has access to an internet connection should be able to see your site and buy your products (at least in theory). That’s a wonderful thought, but how real is it?
Global Limitations
For sure, there are companies who have taken their businesses global via the world wide web. On the other hand, perhaps you have a website but you are not getting many customers from China, Venezuela or Timbuktu.
Is something wrong? Probably not. For all its universality, the internet cannot overcome the simple fact that a lot of business activity is local or regional in scope. If your goods or services are primarily geared to the residents of Southern California, then don’t be surprised if you’re not getting a lot of traffic from New England, Europe or the Orient. (more…)
by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Uncategorized
In this contemporary era, more and more business owners are recognizing the integral role that internet marketing can play in helping them develop an online presence and greater conversion rates.
To make the most of internet marketing, it is often advantageous to seek assistance from professionals who are highly skilled in employing strategies that will drive traffic to your website. Here are three great strategies that can be employed:
1. Social Media Marketing
As many social media marketing experts know, platforms such as Twitter and Facebook have become excellent venues through which to attract attention to a business website. By simply tweeting a link to a product page or article about a professional service, business owners can draw people to their websites and potentially increase conversion rates. (more…)
by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Uncategorized
In this contemporary era, more and more business owners are recognizing the integral role that internet marketing can play in helping them develop an online presence and greater conversion rates.
To make the most of internet marketing, it is often advantageous to seek assistance from professionals who are highly skilled in employing strategies that will drive traffic to your website. Here are three great strategies that can be employed:
1. Social Media Marketing
As many social media marketing experts know, platforms such as Twitter and Facebook have become excellent venues through which to attract attention to a business website. By simply tweeting a link to a product page or article about a professional service, business owners can draw people to their websites and potentially increase conversion rates. (more…)
by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Uncategorized
Blogging has been a long-time trend that has recently seen a surge in usage. Many businesses are providing a blog on their website to engage with potential customers and provide the quality content that’s needed to drive traffic—and repeat traffic.
A blog’s content and format are the most critical components, and render the most successful results. Here are some tips that many top bloggers have used to grow their following:
Informative Pieces
While many may see the internet simply as a place to entertain themselves, others surf the web to gather valuable information. It’s the information superhighway, right? Informative pieces on a company blog give visitors an opportunity to take in that information and apply it to their own lives. (more…)
by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Uncategorized
If you ask any salesperson what tool they believe is the most effective at landing them more customers, they will tell you (whether they do it or not) that it’s the art of the follow-up.
The most successful salespeople will follow up on every lead that they get, while the average salesperson will not follow-up after the initial interaction, or not nearly enough. With businesses spending big money on getting people in the door, it is essential to follow-up properly or you’re leaving your marketing money on the table each month.
This goes for online businesses too. Businesses spend a lot of money getting a person to sign up for a mailing list or even to purchase a product, but then they rarely send them an email afterwards. What a waste of potential for those leads and customers! (more…)
by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Uncategorized
If you are trying to market your business online, you know you will never be successful without traffic. Internet traffic is the most coveted commodity of online marketers everywhere, and it has not always been very easy to come by.
Excited new internet marketers will often create a new website with a great offer or product to sell, then sit back and wait on the traffic to come to them. When it doesn’t, they get discouraged and quit. Commit to keep this from happening to you!
Earning a living from an online business is hard work and requires a consistent effort. Creating a website or a blog is just the beginning of a successful career. The work really starts after the website is published, because there will be a lot you need to do to promote your site.
Luckily, advances in online media have leveled the playing field for the new online entrepreneur. Here are four things you can do today that can help you get traffic to your site. (more…)
