by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Marketing, Website Traffic
It may be that your business has not been ignoring responsive design. If so, kudos to all involved for staying with the times and presenting a professional image!
If not, here’s a quick catcher-upper to fill you in on what responsive design can mean for your website and business:
What is Responsive Design?
Responsive design is the term that is used when talking about creating a website that looks and works well on devices like smart phones, tablets and desktops.
A truly serviceable website looks great no matter what device a user has called it up on, and the use of smart phones is on the rise. Statistical reports show that about 5 billion people are expected to use these intelligent devices by the year 2017! (more…)
by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Social Media, Website Traffic
In the early days of the Internet, a blog (a contraction of web log or online journal), was an space where writers regularly spilled opinions and information about their lives or a chosen subject.
Blogs have put those days behind, as they can now be described as a special kind of website that is regularly updated with posts of texts or media, which are then published in chronological order and used as a potent marketing tool.
Trustworthy to Bloggers
Consumers and bloggers alike trust the information in blogs. BlogHer conducted a study in 2012, in partnership with Vision Critical, in which they found that 98% of the bloggers they surveyed trust blogs more than any other form of online media. (more…)
by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Marketing, Social Media, Website Traffic
Social media provides a quick way to keep in contact with both potential and existing customers and clients. Simply post to Facebook, Twitter, Google+, or any number of other sites whenever you offer a new product or service, have a special offer, or want to impart important information about your company. Each post is designed to push visitors or subscribers to visit your website and sign up for a newsletter or make a purchase.
Knowing the basic information you want to share is not enough to entice people to follow you and, especially, to share what you post with their friends and family. This type of organic, word of mouth marketing can do more to increase your company’s reach and profit base than anything else.
Once you have this traffic source flowing, long-term business relationships will flourish. This is exactly what you need for increasing profits and improved brand recognition across your industry. (more…)
by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Marketing, Website Traffic
Setting up a solid website of inventive design that is readable and navigable is crucial to a company’s online presence, as is the passionate marketing of that website.
The finest websites, like the finest products and services, require a marketing strategy that is worthy of them.
1. Search Engine Optimization or SEO
SEO is the name we give to strategies with the intended result of having websites show up in the right Internet search results.
So, if a human being sits at a computer and types keywords into a search engine, relevant companies want to know that they show up in the results when they think they should. (more…)
by Jim Chism | Jul 13, 2014 | Blogging, Blogs, Website Traffic
The amount of money you could potentially make online is astronomical. Plenty of people have quit their full time jobs because they managed to set up a system that makes more money than they thought possible. With millions of dollars being spent online every day, it’s never been easier to capture a piece of that action.
Every successful website is like a puzzle. It has a few very important pieces which all combine to create something profitable. While there is a lot to consider, these few tips will help ensure your website has everything it needs to start earning six figures or more a year.
The Website
The most obvious element is the website. This will be your business—it’s your branding and it’s where your customers go. A good website, however, needs to do more than simply sell products. It has to be informative, entertaining, and well-respected. This will help it get more visitors. (more…)
