As a serious marketer, you should have a complete social media strategy. One that is more than just the occasional post on your Facebook page. There are many, many different social media outlets, and each one reaches a different audience in a distinctive way. Every business is unique, so there is no such thing as a one-size-fits-all social media strategy.
For this reason, it’s wise to make your social media strategy about goals, not particular social media channels. You should use data to guide your social media decisions. All social media outlets provide some form of analytics that you can use to figure out which channels are working best for you. (more…)
Visual marketing is powerful because vivid images carry the potential to impart emotional impact. Marketing that connects on an emotional level is exceptionally effective. In fact, these days, if you aren’t telling the story of your business in images on Pinterest and Instagram, you’re doing something wrong.
These sites allow you the rare opportunity to take your customers behind the scenes. They give your brand an identity and make your company appear trustworthy. Many brands have seen remarkable returns from simply asking their customers to take pictures of themselves engaging in their product or service.
These images provide social proof that your service is valuable, and most customers are happy to engage in these contests just for the chance to win an inexpensive prize. (more…)
In the early days of the Internet, a blog (a contraction of web log or online journal), was an space where writers regularly spilled opinions and information about their lives or a chosen subject.
Blogs have put those days behind, as they can now be described as a special kind of website that is regularly updated with posts of texts or media, which are then published in chronological order and used as a potent marketing tool.
Trustworthy to Bloggers
Consumers and bloggers alike trust the information in blogs. BlogHer conducted a study in 2012, in partnership with Vision Critical, in which they found that 98% of the bloggers they surveyed trust blogs more than any other form of online media. (more…)
Social media provides a quick way to keep in contact with both potential and existing customers and clients. Simply post to Facebook, Twitter, Google+, or any number of other sites whenever you offer a new product or service, have a special offer, or want to impart important information about your company. Each post is designed to push visitors or subscribers to visit your website and sign up for a newsletter or make a purchase.
Knowing the basic information you want to share is not enough to entice people to follow you and, especially, to share what you post with their friends and family. This type of organic, word of mouth marketing can do more to increase your company’s reach and profit base than anything else.
Once you have this traffic source flowing, long-term business relationships will flourish. This is exactly what you need for increasing profits and improved brand recognition across your industry. (more…)
Pinterest is a social media platform that gets picked on now and again, usually for being centered on interests that appeal to imagined beings who sit in their houses without a lot to do, surrounded by way too many cats.
Though Pinterest is continually shrugging off this reputation as being the social media space for others, it is a happening space of creativity that provides undeniable marketing opportunities for business of all sizes.
The Ubiquity of Pinterest’s Pins
Websites have product pages, and these pages invite browsers to respond to offered products: to like them on Facebook, tweet them to Twitter, add them to Google+, pin them to Pinterest and so on. (more…)
The words you use in your social media marketing campaigns will have a huge impact on your ROI. To understand exactly why, it helps to approach the problem from a psychological standpoint.
Your fans want to help you spread the word, but they need your help to do so. When people are engaging in social media, they aren’t looking to digest complex messages.
Each Word Counts
People want clear, concise communications. Your fans want to be told how they can help you, in as clear a way as possible. What’s more, most social media platforms limit the number of words you can use in each message in some way or another. This means that the words you utilize to craft your message are extremely important. (more…)