As a serious marketer, you should have a complete social media strategy. One that is more than just the occasional post on your Facebook page. There are many, many different social media outlets, and each one reaches a different audience in a distinctive way. Every business is unique, so there is no such thing as a one-size-fits-all social media strategy.

For this reason, it’s wise to make your social media strategy about goals, not particular social media channels. You should use data to guide your social media decisions. All social media outlets provide some form of analytics that you can use to figure out which channels are working best for you.

Check out the competition

Examine your competitors’ social media strategy. Visit your competitors’ social media accounts and look at how they engage with their audience. For example, does your competitor respond to comments with likes or comments?

Try to identify what your competition is doing well, and areas that could be improved.

This can help you gain insight into what works for your niche and also discover ways to use social media that you might not have thought of. It’s never a good idea to copy a competitor. Instead, use the information as inspiration for your own social media strategy.

Gather data using promotions

Promotions are another great way to gather the social media data you need.

Here is a method for using promotions to gather data from your social media channels.

Step 1: Start with a goal in mind. For example, collecting survey results, demographic information, or email addresses.

Step 2: Build a campaign and host it on its own website with a unique URL. Make sure that your campaign site is mobile friendly.

Step 3: Feature an exciting give-away. Use the prize as an incentive to encourage participation.

Step 4: Link to your campaign with all of your social media channels.

Step 5: Study your results. For instance, track which social media channels brought the most traffic to your offer. Figure out which channel was the least responsive. You might want to consider eliminating poorly performing channels so you can focus your energy on the social media that works best for you.

Along with content and backlinks, social media is one of the most important aspects of good SEO. Used the right way, social media can drive high-quality traffic to your website. However, a social media strategy that works well in one niche, may be completely wrong for another.

The best thing to do is try several social media outlets. Then collect as much data as possible and study the data closely to find the social media channels that work the best for your niche and audience.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

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