The words you use in your social media marketing campaigns will have a huge impact on your ROI. To understand exactly why, it helps to approach the problem from a psychological standpoint.

Your fans want to help you spread the word, but they need your help to do so. When people are engaging in social media, they aren’t looking to digest complex messages.

Each Word Counts

People want clear, concise communications. Your fans want to be told how they can help you, in as clear a way as possible. What’s more, most social media platforms limit the number of words you can use in each message in some way or another. This means that the words you utilize to craft your message are extremely important.

How, then, are you expected to get the most out of your messages? Craft your messages around action words. Then use powerful descriptive words to help your message stand out.

The Art of Persuasion

Everyone knows that the call to action is one of the most important aspects of a sales letter. But for some reason, many marketers leave them out of their social media messages.

A call to action gives focus to your messages and helps your fans hone in on what you need from them. There’s no need to make each and every message a plea for a retweet or a share.

You want to send messages that are designed to give value to your fans, whether these take the form of a useful tip or a link to a great blog post. In messages like these, a simple request that they check out the content is enough to get clicks. As you create these high-value posts, you’ll build a reputation as an authority.

This will, of course, make it easier for you to get clicks when you release a new product or service. The key is to use some type of call to action in all of your messages. However, it’s important to use subtlety and to vary your delivery.


On Facebook, verbs like “comment,” “tell us” and “take” work well. Words like “inspires,” “discount,” “deals,” “amuses” and “warns” are attention grabbers and add focus to a post. Use as many of these punchy, actionable words as you can in your posts for maximum engagement.

You should avoid filler words as much as possible. Additionally, keep the post focused on what your fans have to gain from reading and clicking. As always, focus on benefits.


On Twitter, use these power words to get clicks:
• Free
• Help
• How to
• Great
• New blog post
• Top
• Follow
• Naturally
• Please retweet (effective, but it’s easy to overuse)

Twitter users are looking for value, so use your limited character count to sell the benefits of the link you’re promoting.

Contest Words

When it comes to contests, some words perform better than others. For instance, the word “event” will garner more traction than “contest” or “sweepstakes.”

Both “contest” and “sweepstakes” have negative connotations for most people, while “event” is neutral. Instead of “prize,” try “winner” or “winning.”

As you construct your social media messages, remember to focus on benefits by relying heavily on verbs and adjectives. Keep your message centered around a call to action, as this will help you focus tightly on just the information you need to convey. Remember, every word counts.

Crafting messages that grab your prospects’ attention and compels them to take action takes a while to perfect. I suggest starting small and focusin on continual improvement. In the meantime, if you just want to plug and play with a tested, done-for-you lead generation syetm, check out my proven system here.